The goals of Tasman Bay Blue Penguin Trust (Love Our Little Blues) include these key objectives and conservation projects:

• to preserve, protect and enhance our local population of Little Blue Penguins/kororā and their habitat
• penguin advocacy with local and central government for improved wildlife legislation and planning strategies
• provisioning nest boxes to keep them safer from predators
• predator control and trapping, especially for stoats
• raising community awareness through media articles, signage, website, social media etc
• Identifying and delivering educational opportunities
• collaboration with the scientific community to help improve the overall knowledge base of little blues and the eco system they live in
• regular beach clean ups to make the penguin habitat safer
• commissioning penguin monitoring, surveys and data collection
• providing emergency response to injured or sick penguins in collaboration with experienced & DOC-permitted rehabilitation services