We are a membership organisation that provides expert advice and guidance for hospitality and accommodation operators in Aotearoa New Zealand. Our mission is to empower members of the industry with the tools, resources, partnerships and knowledge to maximise their success and add value to their businesses.

We work tirelessly to promote the industry, partnering with government to help overcome challenges with legislation, regulation and competition. Ensuring the industry’s needs are represented by engaging the media, industry stakeholders, owners, employees and customers, watching consumer trends, protecting commercial interests and spearheading innovation for a sustainable future.