The ‘Refill Revolution’ campaign initiated by Abbie Tebbutt (Chia Sisters), and Caitlin Attenburrow and Kate Robertson (Pic’s Peanut Butter), targets waste by getting people to think differently about their food and beverage packaging.
The project aims to drive significant consumer demand for more refill stations across New Zealand – and lower impact packaging solutions in time – by encouraging consumers to re-fill vessels directly from participating producers and retailers. Positive outcomes include a reduction in single-use waste, an increase in consumer awareness and education on refilling and reuse.
The project is kicking off with a one month campaign in February 2023, where participating businesses will be activating and celebrating their refill / reuse solutions across the country.
A Climate Leaders Programme project